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Book Identifying key disseminators in social commerce: A Segmentation Study from the Gatekeeping Perspective

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Identifying key disseminators in social commerce: A Segmentation Study from the Gatekeeping Perspective

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    Available in PDF - DJVU Format | Identifying key disseminators in social commerce: A Segmentation Study from the Gatekeeping Perspective.pdf | Language: ENGLISH
    Yizhuo Chen (Author)

    Book details


In recent years, social commerce sites such as Groupon and LivingSocial have achieved great success in attracting new consumers and increasing store traffic for a growing number of businesses. However, it is still unclear how the information flow to reach new consumers is generated. Understanding this information flow is the key to the question of what lead to the success of these companies. Here, we argue that one of the prominent advantages of social commerce is the information dissemination process, during which word of mouth (WOM) is generated to boost consumer traffic.
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Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | 96 pages
  • Yizhuo Chen (Author)
  • LAP LAMBERT Academic Publishing (16 Sept. 2012)
  • English
  • 6
  • Business, Finance Law

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